I am not an elephant. I am not half an elephant, or an elephant backwards, or even in no way do I resemble an elephant. I am not big and grey. I do not have an eidetic memory, and I am pretty sure you won’t find me heading back to a mystical graveyard to die.
I am, however, interested in patterns and solutions. Elephants are a useful animal for this purpose because most people have seen an elephant, and come away with an overwhelming sense of size. In fact, elephants are so massive that they tend to block out everything around them. Is this obvious? Maybe. But knowing this is not the same as understanding why it is significant.
For me, the truly impressive thing about elephants is not that they are impossible to ignore. It is also the fact that we are likely to ignore everything else in the room – if we were to imagine an elephant in the room right now. Instead, I am interested in the interaction between the ignored and the non-ignored, and what the one can tell us about the other.
If this all seems a bit esoteric, don’t despair. This is not a philosophical blog, and there shall not be any infliction of textual navel gazing. This is a blog about when to buy your laptop, when to call somone’s bluff, and how to know when a dead elephant is just a dead elephant.
